In 1980, Gabriel Pérez (Quel, 1947), on completion of his studies in Bilbao, took the decision to dedicate himself exclusively to the world of wine. He harvested his first grapes the following year, from the 15 hectares of family land they owned in Quel. The remaining grapes were purchased from growers in the town and production did not exceed 60,000 litres. The wine was made in a small warehouse and, except for the wine set aside for family consumption, the rest was sold to wineries in other areas of Rioja. When Gabriel Pérez founded Ontañón in 1985, there were just four wineries selling wine in the whole of Rioja Oriental.
In 2010 Gabriel Pérez took the first step towards the creation of Queirón, a winery in Quel, marking a return to his origins in all senses: vineyard, winery and wine. «It’s my dream», he confesses. «The idea of Queirón gradually took shape in my mind around 2010. I had been in many wineries, I’ve built a few and I had a site in Quel that met all my requirements. My memories, my family roots, surrounded by our vineyards, in the Barrio de Bodegas de Quel winery district and in a place that was the former distillery. I knew that the work would be complex and hard, due to the conditions of the land, but it was clear to me that it was going to be a winery that observed the gravity winemaking philosophy of the former public wineries in the district».